It's Official: YouTubers Are Now Depending On You Buying Their Merch
14 June 2017, 17:30
There has been a significant rise in creators launching their own merch in recent months...
The ongoing Adpocalypse has been affecting YouTube channels in ways we could never imagine; but as far as money goes, it looks as though creators are beginning to land back on their feet. Not through ad revenue though - instead, they're turning straight to their fans through the wonders of YouTuber merch.
Custom merchandise website Teespring have revealed a large uptick in creators using their site to sell YouTuber merch.
Tubefilter reports that Teespring has seen a 400% increase in signups for their service by YouTubers since March. Not coincidentally, this was around the time that major brands began pulling their advertising from the platform.
In a blog post, Teespring highlight "paranormal" vlogger Cayleigh Elise as a merch success story.
Cayleigh Elise's Teespring store [Teespring]Cayleigh was at risk of shutting her channel down due to the Adpocalypse making her content unsustainable; but her Teespring store "generated thousands of dollars in profit" in just a couple of days after launch.
Other YouTubers are also launching their merch in plenty of other outlets.
It's undeniable that more and more creators have been quick to respond to the shift in their income to direct product sales - and some are even expanding beyond their personal brand. Nathan Zed, Savannah Brown and Dean Dobbs are just a few names of people releasing clothing lines that aren't explicitly connected to their channels.
But even for the ones whose identity is directly connected to their brand, merch is becoming a priority. Zoella - who already has a fairly lucrative income from beauty lines and books - recently co-launched the "Sugg Life" merch line with her brother Joe.
While YouTuber merch isn't a new concept, there's no denying that direct fan-funding is being seen more and more right now as the way to go; especially with the devastating drop in ad revenue across almost every channel. But whether or not the end is in sight for the Adpocalypse, this could truly signal a massive shift in the way online creators generate their income - hopefully for the better.