Depending on who you ask, “1 million subscribers” is either a) a totally fake number, or b) a rising star. But either way, there’s no denying it – a million is a huge number of people; and reaching this milestone on YouTube is definitely cause for celebration. But what happens when everybody’s doing it?
In a blog post summarising 2016, YouTube CEO Susan Wojcicki revealed an incredible and scary statistic; that “over 1,000 creators earned Gold Play Buttons last year by reaching a million subscribers”.
One. Thousand. YouTubers. That’s a lot of Gold Play Buttons.
But seriously, let’s put this into perspective:
- According to Wojcicki, the 1,000 new channels reaching a million subs in 2016 is over double the amount of people to achieve it the year before.
- As of last April, the total amount of channels that had reached 1 mil was 2,000.
- In 2010, there were literally only five channels with 1 million subscribers.
In seven years, there has obviously been some major growth on YouTube; but to see the numbers written down like that is just frightening. We already have someone with over 50 million subscribers; and judging from the math, at least three people are earning their Gold Play Button per day.
The weirdest part? This probably means that you will never know every single famous YouTuber. Because you can’t say someone with 1 million subscribers isn’t some sort of famous; that’s a lot of people! But there’s no way we’ll ever know the names of every single person to reach the milestone. Just something terrifying to think about.