posted by Fiona Ward

Viner and YouTuber Joe Charman has caused controversy with a promotional video for Hooch

Joe Charman is hugely popular with his followers for his crazy viral skills videos, but he found himself in internet hot water this week when a collaboration with alcoholic drinks brand Hooch drew complaints from viewers.

The Facebook video, which showed Joe surfing across a swimming pool on an inflatable to deliver drinks to some pals (holiday goals), has been banned after it was deemed to show ‘juvenile’ behaviour – which isn’t allowed when marketing alcohol, as it may appeal to under-18s.

With over a million followers on Facebook and 160,000 on Vine (many of which are young people), the short clip was deemed to breach the advertising code. Oops!

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Joe defended himself, saying that his videos were “not real or achievable” and intended to entertain rather than promote juvenile behaviour.

What do you think – was Joe’s video too far? Or just harmless fun?