Zoella has made her first real foray into fashion by releasing the Zoella backpack! As part of her brand new Zoella Lifestyle range, the YouTuber announced the latest addition over on her Snapchat account. Fans have been begging Zoe to release clothing and accessories for years so it’s safe to say social media went into overdrive when they got the first preview of the latest in Zoe’s merchandise range.
The “pleather” backpack comes in a classic dove grey shade which will go with quite literally everything- we’re sold. You can previews from Zoe’s Snapchat modelling below:
In true Zoella style, the bag is a gift that just keeps on giving as it includes three further Zoella Lifestyle products in the bag itself! Once you open up the Zoella backpack and reveal the gorgeous pop of peachy colour, you’ll be presented with the Zoella Lifestyle pencil set, a gorgeous travel mag and a Zoella keyring saying “Inspire”.
The Zoella backpack will be sold exclusively in Boots UK, although there’s currently no word on price or release date. At the time of writing, the bulk of the Zoella Lifestyle range will be sold in Boots stores and on the Boots website from September 19th with a wider release into Debenhams and Waterstones later on in the year.
Zoe has previously released a few makeup bags for her Zoella Beauty collection, but this release is her first real venture into fashion. With Zoe constantly working on secret projects, we wouldn’t be surprised if her own fashion collection was a part of her future plans. Known for her love of a quirky jumper and bright colours, a Zoella fashion range would no doubt be a huge hit!
And with the success of Louise Pentland’s clothing ranges with plus size retailer Simply Be, we think brands would be crazy not to work with Zoe on a fashion collaboration.