Zoella Beauty has become a staple in our bathrooms and on our desks since its launch in 2014. Over the past 18 months, we’ve seen the range break records and sell out at Superdrug stores across the UK. But could it be time to say goodbye? Zoe’s latest tweets certainly suggest that…
In September 2014, Zoe announced the first collection of Zoella Beauty– a gorgeous freshly scented collection of bath and beauty products which left us instantly broke. The first collection was such a huge success that retailer Superdrug claimed it broke sales records to become the fastest selling beauty range with thousands of candles, bath fizzes and shower gels being snapped up on launch day. To add to the range, Zoe released a second scented collection of products under the name Tutti Fruity which had, of course, an uplifting fruity scent.
And despite the fact that the Tutti Fruity range was also an instant sell out, reports suggest that it’s being discontinued and may no longer be available to get our hands on. Seriously.
Zoe recently tweeted about the range, telling fans they’ll need to snap up the latest lot of supplies before it all runs out. Cue a frantic rush to the High Street!
The good news is that the body spritz is staying so if you’re addicted to the Tutti Fruity scent, you can still have it in your life.
So, why is Zoe getting rid of the range? To make way for new products, of course! In a recent vlog, Zoe had an exciting secret delivery and our bets are on the first batch of products from the new collection. Zoe replied to a fan on Twitter recently claiming that the new collection will be “completely different” from her previous two. Here at We The Unicorns, we’re hoping for a pretty rose scented range with rose gold packing to match.
We’re not entirely sure how long is left to get the Tutti Fruity range before it vanishes forever but we’ll keep you updated. In the meantime, let us know in the comments below which Zoella Beauty product you can’t live without.