Is there anything Zoella can’t do? As well as being a vlogger, pug mumma, author and beauty businesswoman, Zoe Sugg has branched out even further with the launch of a Zoella branded shop. And don’t worry if you don’t live in Brighton- Zoe’s store is actually an online outlet filled with her favourite products, beauty essentials and links to the clothes she’s wearing.
If you’ve ever wondered where Zoella’s earrings were from, where to buy that bronzer she took a pic of for Instagram or where her dress is from then worry no more, the shop section on Zoe’s website means you can steal her style in an instant.
From bargain crop top that she wore in today’s Snapchat story to £85 serum that she can’t live without, the YouTube star has finally made it easier for you to spend like it’s going out of fashion. Thanks, Zoe!
Essentially, the store works via affiliate links- a unique link that means if you buy something from Zoe’s store, she gets a cut of the profits. So far Zoe has been working alongside the likes of BooHoo.com, John Lewis and Selfridges to make sure her dedicated fans know exactly where to buy her favourite outfits, products and homeware essentials.
It no doubt comes as no surprise to fans that Zoe has taken on this digital store, having launched hugely successful businesses off the back of her YouTube career. From ads placed before her videos to book deals, beauty product launches and sponsored content, Zoella’s career is a masterclass in how to become a digital star.
So, will we be seeing a physical Zoella store any time soon? Zoe has yet to comment but we can absolutely picture a pastel paradise in Brighton’s iconic Lanes, filled with comfy reading areas, a huge beauty section and all the Zoella merchandise we could ever imagine!