The most important question in the world right now: How do all these YouTubers get so much success? Yeah we’re happy for them and all that, but we’d all like a bit of the action too sometimes, right?! Let’s take Jim Chapman for example; with sisters Pixiwoo launching their beauty channel, and girlfriend Tanya Burr creating her own YouTube fame, it’s no surprise that Jim has followed suit.
With a following of over 3.5 million people, a modelling career and his very own column with GQ Magazine, I’m sure you’re all wondering how did he go from awkward East Anglia graduate to internet celebrity in just a few years? We have compiled what we believe are the top seven secrets to Jack’s YouTube success.
1. Be yourself: “I make my living by filming my everyday life and uploading it to the internet.”
2. Collaboration is key, and to be honest, Jim is the KING of collaboration.
3. Have a main channel that focuses your main interest: j1mmyb0bba = men’s fashion and pop culture + vlogsbyjim = regular Q&As.
4. Engage the audience and share relevant content that they’ll enjoy. Jim started off in 2010 with a festival camping tips video, perfect for teens that summer!
5. Personality over content – basically, don’t just whack any old rubbish up online, tailor it to your personality and your fan will immediately connect.
6. Be memorable/have a slogan: #askjim #awfuladvice
7. Visuals are everything, so pick a trademark style/edit/background and stick to it because brand recognition will take you a loooong way.
So maybe if we take some of these tips on board, we’ll all be internet celebrities before we know it! But one at a time please, after all, we have to write about these lovely people all day long and we can’t handle a million more overnight.