Em Ford is a London-based beauty YouTuber. She is perhaps most well known for her groundbreaking video 'You look disgusting', which quickly went viral and prompted a global conversation about traditional beauty standards.
Em is, in her own words, a 'makeup lover' and she has been making videos since 2014. Her video 'You look disgusting', an intensely raw and video essay about Em's own physical appearance, has amassed over 26 million views and stands as one of the most powerful and successful viral videos in YouTube history. She also spearheaded the #YouTubers4Grenfell campaign.