Logan Paul VS KSI: Who Has The Most Social Media Clout?
28 February 2018, 11:54
Let's settle this once and for all.
After weeks of dissing, trash-talking, and general dick waving (in the proverbial sense), Logan Paul has finally accepted KSI's boxing match challenge. While we can't predict how they might fare in the ring (we're not sporty people, sorry), we do know a little bit about social media clout. So we thought we'd take the fight out of the ring and into the stats, with a little clout-off.
We've looked at seven key clout areas to determine who is the real heavyweight champion when it comes to social platforms. Will KSI or Logan win? Let's find out.
Round 1: YouTube subscriber count
Logan Paul: 16,835,421
Round 1 result: KSI - 1 // Logan Paul - 0
Round 2: Total video views
Logan Paul: 3,330,716,583
Round 2 result: KSI - 2 // Logan Paul - 0
Round 3: Views on most recent video
Logan Paul: 5,900,000
Round 3 result: KSI - 2 // Logan Paul - 1
Round 4: YouTube subscriber growth
Logan Paul: 475,570 new subscribers in the last 30 days
KSI: 738,995 new subscribers in the last 30 days
Round 4 result: KSI - 3 // Logan Paul - 1
Round 5: Twitter followers
Logan Paul: 4,360,000
Round 5 result: KSI - 3 // Logan Paul - 2
Round 6: Substantial projects outside of vlogging
KSI: Two chart-topping EPs, leading role in a film, a successful boxing match and two books
Logan Paul: numerous guest appearances in TV programmes (no leading roles outside of YouTube). Three singles as a lead artist, only one of which charted in his home country.
Round 6 result: KSI - 4 // Logan Paul - 2
Round 7: Awards won
KSI: One NME Award for "British Vlogger of the Year"
Logan Paul: Two Teen Choice Awards for "Male Web Star" and "Comedy Web Star"
Round 7 result: KSI - 4 // Logan Paul - 3