Freebooting and content control is a massive issue within the YouTube community in 2015. With the ability to share and repurpose original content all over the web under various different authors, will this eventually spell the end of YouTube and their creators?
Not if Star Wars has anything to do with it. The original trailer, posted on the 19th of October, has gathered just under 80 million views in just 2 months. The competition? Facebook, with a total viewing figure at approximately five times less that of YouTube – only 13.5 million.
This singular piece of sci-fi gold proves the unanswerable question; for as long as the Google-owned video platform exists, people will come to it to purposefully search and engage with digital content.
Whilst Facebook is fast becoming an unstoppable video behemoth, it seems that audiences are still more comfortable using the search features on YouTube to find content immediately rather than wait for it to natively appear on their News Feeds anywhere else on the web.
In the case of the Star Wars trailer, this could come down solely upon the addictive nature of their fan base as they eagerly search for the trailer on YouTube to watch approximately 80 million times before the official launch tomorrow. TOMORROW.