posted by Hollie-Anne Brooks

We take a look back to Zoe Sugg’s best looks.

Zoe Sugg didn’t necessarily rise to fame thanks to her fashion sense but she’s become a style icon for millions across the world. Quickly becoming everyone’s favourite relatable YouTuber, Zoe’s fashion style has stayed the same despite the big bucks in her bank. We often see Zoe hauling items from Topshop, River Island and Primark meaning they’re affordable and easy to pick up on the British High Street.

Know for her petite frame, Zoe dresses to showcase her best assets- whether she’s in a teeny bikini on a beach in Greece or braving the rubbish British weather to walk Nala on the beach in Brighton. Not afraid to go without make-up in public, Zoe has often been sighted in her local area without a dot of make-up and embracing low key style but, as we’ve seen on SO many occasions. she can also pull out all the stops with heels and full on glamour for personal appearances and magazine shoots.

Here, we’ve celebrated Zoella’s best fashion moments as told through her Instagram. Which one is your favourite look? Let us know in the comments below.


The Checked Coat

Zoella coffee

Zoe does casual style brilliantly in skinny jeans, a bobble hat and a statement coat. Despite the fact she’s a big lover of the High Street, this incredible coat was a designer purchase by Paul and Joe Sister and came in at £350!


The Mirror Selfie

Zoella Topshop

Whilst hanging out in Topshop, Zoe took the chance to showcase a brand new look. When it comes to trans-seasonal style (you know, those days when it’s sunny but a bit cold and you still need a jacket), Zoe nails it by wearing a warm long sleeved top with jeans and gorgeous black leather sandals.


Black Is The New Black

Zoella Fashion

As part of a sponsored campaign for, Zoe styled this cut-out dress with gorgeous wear-everywhere black ankle boots. Also, can we talk about the serious hair goals going on here?


We’re Blushing!

Zoella Fashion

For Tanya and Jim’s wedding, Zoe showed that petite figures shouldn’t shy away from maxi dresses. Wearing a gorgeous ASOS number, Zoe accessories with rose gold jewellery and soft make-up. We love it!


The Marmite Trousers

Zoella Fashion

What do you make of these printed pants, then? Zoe’s style couldn’t normally be described as controversial but her Instagram exploded when she uploaded this pic. Personally, we love them!


Winter Wardrobe

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Zoe uploaded this pic showing her walking Nala on Christmas Day way back in 2014! Whilst we’re not too sure on the trousers, we’re all over that robin jumper and pink Hunter wellies!


Festival Fashion

Zoella fashion

It’s never too early to think about your festival wardrobe. Zoella’s dress is from Miss Selfridge and she’s made it super cool by pairing with a classic biker jacket and great accessories. If you plan on trying to blag your way backstage at a gig this summer, we reckon this outfit will help you along the way!


Del Boy Style (Ask Your Mum!)

Zoella fashion

A recent upload of Zoe’s, we love the huge 70s style Shearling coat that Zoe picked up in Topshop. Tapping into the big fluffy bobble hat trend, Zoe’s burgundy one is also from Topshop- surely she has shares in the company by now?!

We’ll always look to Zoe for some fashion inspiration. Thanks for being awesome, Ms Sugg!

Zoella Fashion