posted by Gemma Bentley

If you’re low on Zoella content, we’ve got you covered.

If you are anything like us here at We The Unicorns, then you have probably seen EVERY Zoella video there is… twice. Luckily there are so many amazing smaller and up-and-coming new YouTubers that you can watch if Zoe has gone AFK if you’re in the mood for serious hair envy, makeup product hauls and aesthetically beautiful videos.

We’ve rounded up five YouTubers we think you’ll adore if you’re a huge Sugg fan – all with less than 70k subscribers! When these new beauty girls hit the big time, you’ll be able to say that you were watching them way before anyone else.


Sophie Belle

Who: Ex Disney Cast Member, Sophie Belle offers up a range of positive and super girlie videos from vlogs, pamper routines and Primark Hauls. Sophie has recently given up her job and is now doing YouTube full-time by uploading three videos a week. Also, how much does she look like Belle from Beauty and the Beast?!

Subscribers: 22,258

What Should I Check Out First? Her Working At DisneyWorld Experience video.


Just Jodes

Who: Jodes has a background in performing arts and was actually attending a London Stage school, but due to a tragic back injury she had to leave and thats when she decided to start up her new YouTube channel. Just Jodes is all about big smiles, lattes, lipsticks, cute puppies and Benefit make-up – you adore her already, right?

Subscribers: 33,767

What Should I Check Out First: Her Lush Demos are INCREDIBLY satisfying to watch.


Fabulous Hannah:

Who: 17 year old Hannah uploads real talk, honest chatty videos and school advice alongside hauls, hair tutorials and blogs. Plus her tutorials for real women are totally relatable and speak to us on a molecular level.

Subscribers: 68,452

What Should I Check Out First: Another reason to LOVE Hannah is her Donating My Hair for charity video.



Who: Bournemouth girl Brogan works in social media and marketing plus she’s also received prizes from the Cosmo Blog Awards. Brogan is known for her weekly vlogs where she doesn’t sugar coat her life, so is incredibly relatable and does the BEST Disney and Trek America blog.

Subscribers: 29,814

What Should I Watch First: A must see for all Disney fans is Borgan’s Disneyland Paris Tips & Tricks video.


The London Girl

Who: Lucy used to have a channel called Lulusmakeup813 which she ran for 4 years but after lots of thought she decided to take a break from YouTube. Then, in 2014, she decided to relaunch her new channel with more varied content and grown up styles and The London Girl was born. She also has a separate vlogging channel called More of Lucy where she uploads her weekly blogs.

Subscribers: 4428

What Should I Watch First: Ultimate Gooey Chocolate Brownies. The title says its all.


Are you already a fan of any of these YouTubers? Are there any smaller beauty/fashion YouTubers that you are currently girl crushing on that aren’t on this list? Let us know in the comments below! But if you’re in desperate need to catch on up on the latest YouTuber news and gossip, check out this week’s SLAY or NAY video to stay on top of the trend.