Zoella Finally Responds To Advent Calendar Backlash: "I'm Just As Let Down"
15 November 2017, 10:58
Zoella has distanced herself from the Advent calendar pricing controversy
Zoella has responded to criticisms over her £50 Advent calendar, following several days of backlash online.
Earlier this year, Zoella released a "12 Days of Christmas Advent calendar" which was sold at high-street retailer Boots. But over the past week, many have questioned the value of the calendar - which only includes 12 low-value gifts - and the ethics of selling something at that cost to her young fans. Some have even accused Zoella of "exploiting" her young fans.
reading the Zoella advent drama. We know we don't HAVE to buy it for our kids but the woman is a fraud, exploiting her young fans for her own financial gain. My Daughter was upset when I said no & I felt like shit. Having watched the review, I feel less shit.— Sam (@_ohsosam) November 14, 2017
Zoella has now responded to the Advent calendar backlash
In a video uploaded to her More Zoella YouTube channel, the social media star said she wanted to speak out because she wants her fans to know that "I do care about how you feel about things."
"The last thing I want to do is anger, upset or disappoint anyone because that is not my intention in the slightest," she said.
Zoe went on to explain her role in the product-development process. "The calendar is something I've worked on for a year," she said. "I am all about the creativity. I'm all about getting it from a design to a product. Where my input ends is there. Once the product is done and I'm happy with it, the retailer can decide how much they sell that for. That's completely your of my decision-making. I don't haver the right to make those decisions."
Zoella explained that she felt "just as let down" as her fans, before reasserting that the price is set by the retailer, not her. "I know there might be some of you that might not have know that... even my mum didn't realise that," she said.
Seemingly responding to accusations of exploitation, Zoella said, "I don't want people to think that I'm sat at home counting 50 pounds every time someone buys a calendar thinking that it was was a conscious decision I made to rip people off."
"There's a lot of people who think I chose that price, and that I don't care, and that I'm doing it for the money and that makes me so sad because that's not who I am."
While she apologised for the pricing, Zoella appeared to reject the personal criticisms she's faced: "I'm not here to justify myself as a person, because you either know me or you don't," she said.
Watch the video below (skip to 33:33):
In light of the backlash, Boots announced that they would slash the calendar's price in half, from £50 to £25.