5 Simple Tips To Vastly Improve Your YouTube Videos

28 April 2016, 13:26 | Updated: 17 October 2017, 09:41

We the Unicorns

By Benedict Townsend

From one YouTuber to another: these are the tips you need

Hello and welcome to '7 Simple Tips To Improve Your Youtube Videos', which in the 1990s would be a helpful VHS (if YouTube had existed in the 90s) but today is in the form of a fun and informative article here on We The Unicorns Dot Com. I've been a YouTuber for a good five years now (here's my channel: shameless plug), so I feel like I have some experience in this world and luckily for you my successes and mistakes will be your gain - as I tell you precisely what you need to do to spice up ya dang YouTube videos. Spicy.




1. Don't Bore Your Audience Before They Have A Chance To Witness Your Masterpiece

If there's one thing that I've found will drag your video down and turn away your audience, it's not getting to the point. Don't start your video with 'hey, sorry I haven't made a video in a while' - just start your video. The same goes for branding: It's great to have a graphic or title card that opens your videos (in fact: I would very much recommend that you do) but if it's over five seconds long, you're just going to annoy your audience - PARTICULARLY if they've been kind enough to decide to watch a few of your videos in a row. Long story short: your viewers want to watch your videos, so let them! Don't hide your beautiful content under mountains of intros and outros, just get to it, sailor.



2. Edit Like A Bloodthirsty Serial Killer

There's an old saying about creating things: kill your darlings. If you are making something, there's a chance you're fond of pretty much all of it - if you weren't then you wouldn't have made it. The only problem is that while you may be more than happy to watch a fifteen minute video of you talking on and on, an absolute stranger is not likely to disagree. Sure, once you've made a name for yourself, you can upload long videos, but up until that point you have to keep your audience on their toes and interested. So edit, edit and edit some more.



My most recent video, for example, started off as a good 30 minutes of footage that I then cut down to a five minute video. I then put my surgeon's mask on and cut that down to the final video, which is about 3 and half minutes long. I loved the five minute video, but there was definintely some flab there that wasn't needed. Here's the best part, too: Once something is gone, you don't miss it. Cutting may be hard but the results speak for themselves.



3. Tell Em What To Do And There Will Actually Do It

If a picture paints a thousand words, a video (which is 24 pictures a second) which also has you saying words in it, is worth like a billion words. What I'm trying to say, with that horribly convoluted joke, is that if you take the time at the end of your video to ask people to subscribe to your channel (ask, not tell: Don't be a jerk now), then they actually will. I am constantly surprised by this, because it's so incredibly simple that it seems it shouldn't work, but it does!



4. Keep Your Channel Easy To Understand

If you're serious about being a YouTuber, you need to be clear about who you are and what you do. If you make a video where you sing, then a video where you give your audience a step-by-step breakdown of how to dismantle and re-assemble an LGM-118 Peacekeeper Intercontinental Ballistic Missile, then there's a chance that people might to become confused about what your channel exactly is. And that's a problem for you, because people tend to subscribe to channels on the basis of consistency. If a channel keeps making things you like, you'll subscribe to iy because you want to keep being informed when these cool things are made. If a channel has made one cool thing and 900 weird other things, you're way less likely to subscribe.



5. Listen To Your Audience ... A Bit

It's important to make things that people will want to watch (duh), but don't make things just because you think it's what people will want. This kind of thinking seems practical but never produces interesting videos. You have to be confident in your own ideas and if you put your heart and soul into what you do, the audience will make its way to you. That said, if you're looking to start a channel that specialises in racist power ballads, expect a distinct lack of support.




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