What Is Mukbang? The Korean Video Trend That's Sweeping YouTube

19 February 2018, 15:21 | Updated: 19 February 2018, 15:32

what is mukbang
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Benedict Townsend

By Benedict Townsend

Feeling hungry yet?

What is Mukbang?

Mukbang is a video trend that started on South Korean streaming site afreecaTV around 2009. In a mukbang video, a person simply sits and eats a large quantity of food on camera, while interacting with their audience. It almost gives the sense that the streamer is sat having a meal with their viewers, and it allows a feeling of community.

Some gaming streamers stream mukbangs in order to build rapport with their audience between gaming streams.

What does 'Mukbang' mean?

The word 'mukbang' is a combination of the Korean words for "eating" (먹는; meokneun) and "broadcast" (방송; bangsong). There is also a variation known as 'cook-bang', which involves the person both cooking and eating the food on camera.

Who makes Mukbang videos?

There are tons of people on YouTube making mukbang videos, but one of the most high profile is Trisha Paytas, who has been making mukbang videos for years, often with a large quantity of food. In a way, Epic Meal Time is also sort of a mukbang show.

Why do people like Mukbang videos?

Research into mukbang videos suggests that their popularity may be due to the inherently social nature of meals in South Korea. Having someone eat on screen gives viewers a feeling of friendship and camaraderie.