Everything You Need To Know About YouTube’s Controversial 10 Minute Trick

29 July 2016, 09:16 | Updated: 13 February 2018, 16:22

youtube ten minute rule

By Benedict Townsend

Let's take a look at the new YouTuber tactic that some people believe is making YouTube worse

PewDiePie recently released a video in which he discussed the 'ten minute trick', a new feature (or perhaps exploit) which allows YouTubers to make more money from their videos based on the video length. The rule is actively encouraged by YouTube, but some people (including PewDiePie) believe that it is leading to videos becoming worse.

pewds gif

What The Heck Is This 10 Minute Trick Then?

The system is pretty simple: if your video is over ten minutes long - even by one second - or are exactly ten minutes long, you will make more money from the ads on your videos than you would if the video was shorter. The logic is simple: in theory the longer a viewer is watching a video, the longer they are able to see the ads on the video. This means the advertisers pay more money to YouTube and YouTube passes a slice of that money onto the YouTuber. I made a little diagram to explain it super clearly in case you're confused:


money diagram

This is very obvious but I love stock images so I made a diagram anyway

Wait Why Is This Bad?

Here's the thing, there's nothing wrong with this system in theory. YouTube simply wants people to watch videos for longer and is rewarding YouTubers who can help that happen. The problem is that YouTubers have realised that they can make more money if their videos are over ten minutes, so they're making all their videos over ten minutes (or even just exactly ten minutes) regardless of whether the video actually needs to be ten minutes long or is even entertaining enough to be extended to that length.

This means, as PewDiePie argues, that a lot of videos are now unnecessarily long and are wasting audiences' time, specifically just to get some extra $$$. One example of this, that PewDiePie points out, is a JackSepticEye video in which Jack gets up to go the bathroom in the middle of a video recording, but doesn't edit that part out, meaning there are a good 30 seconds of complete silence right in the middle of his video. You can see that at 33:22:


Do you think this is actually a problem, or do you think that this isn't a problem? PewDiePie states that people are free to do what they want with their own channels and says that he's only bringing it up because he fears it means that some videos are going to become unnecessarily padded out, which is bad for the viewer. Let us know your thoughts in the comments below or on our Facebook page. See Felix's video below and have a great day:

And for all the biggest YouTube news (good and bad) of the last week, check out the latest episode of Slay Or Nay: