YouTube Has A Sh*tty New Way To Make People Pay For Music

22 March 2018, 16:21 | Updated: 22 March 2018, 16:35

Dodie Clark's '6/10' music video
Dodie Clark's '6/10' music video. Picture: Dodie Clark // YouTube

By Josh Lee

It's extremely irritating.

With the launch of YouTube's paid music streaming service not too far away, the platform has come up with an extremely irritating strategy to make you to sign up.

According to Bloomberg news, YouTube's global head of music Lyor Cohen said at this years South by South West festival that they intend to begin serving more ads in between music videos, to literally annoy you into subscribing for YouTube's upcoming paid music streaming service. "You’re not going to be happy after you are jamming ‘Stairway to Heaven’ and you get an ad right after that," Cohen said.

Users who do give in and sign up for YouTube Music, can expect to be treated to exclusive videos and playlists, with a number of behind-the-scenes and making-of style videos already funded.

Clarifying Cohen's remarks, YouTube explained in a statement that the extra ads would only hit users who were already treating YouTube's extensive collection of music videos as a streaming service. They said, “Our top priority at YouTube is to deliver a great user experience, and that includes ensuring users do not encounter excessive ad loads."

“For a specific subset of users who use YouTube like a paid music service today -- and would benefit most from additional features -- we may show more ads or promotional prompts to upsell to our paid service.”