Here's How YouTube Is Helping Propel Ari Fitz to Superstardom

26 June 2017, 13:28 | Updated: 17 July 2017, 12:26

We the Unicorns

By Josh Lee

YouTube are getting in formation.

Ari Fitz is among a number of  female creators who YouTube is helping to push into online superstardom.

There are a million and one creators who decide to one day pick up a camera and join the YouTube rat race. Not everyone manages to hit the big time, and things are even more difficult if you're a woman. That's why YouTube's Supercharger programme exists - to help female internet personalities who are already doing pretty well to secure the connections and deals they need to take things to the next level.


Supercharger was officially announced at VidCon 2017

As well as Ari Fitz, other female YouTubers on the programme include Iskra Lawrence, Akilah Hughes, Joanna Hausmann, Yanyi When and Taren Guy.

Each creator has fewer than 250,000 subscribers - but with the help of YouTube, that could all change very soon. The women involved will spend eight weeks at YouTube Spaces in New York, learning how to develop scripts and make production schedules, as well as how to pitch ideas to advertisers. The sort of stuff that turns an online sensation into a bonafide star.

“We look for groups of creators who we think can be the next big YouTube star,” said Jamie Byrne, director of YouTube Creators.

“In the media, women are often put into very specific roles, and they maybe don’t get to express their voice in the way they want to,” Byrne said. “Supercharger is a great way for us to help emerging female creators to tell their own story in their own voice.”

He added that Youtube will offer the Supercharger programme to different groups of people several times a year, moving forward.

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