Vogue Claim Bloggers Are Killing "Style"; YouTubers Hit Back
28 September 2016, 10:51 | Updated: 6 November 2017, 09:37
Traditional outlets media seem to be seriously embracing new media stars, vloggers and bloggers at last, with InStyle magazine celebrating social influencers, Glamour having a YouTube award in their annual Women of the Year Awards and many other examples. But it appears as if the world's most influential fashion magazine, Vogue, has upset rather a few vloggers and bloggers after an article appeared on their website slamming the outfit choices of social media stars.
In an article discussing the end of Milan Fashion Week, Vogue's Creative Digital Director wrote: "Note to bloggers who change head-to-toe, paid-to-wear outfits every hour; Please stop. Find another business. You are heralding the death of style."
Needless to say, the online community were not happy.
Not only have Vogue insulted bloggers by saying they have no style but their claim that they should "find another business" is one of the most old fashioned things we've ever heard. Surely bloggers and vloggers bringing fashion to new audiences is a positive thing? Surely people making a living and become successful business men and women is a positive move for the economy?
Here's what some of our favourite bloggers and vloggers had to say:
Uh Vogue, slating bloggers? Not classy. Just lost an avid magazine buyer.— Em Sheldon (@emshelx) September 27, 2016
I don't particularly like magazines & they have never inspired me.. so with the whole vogue thing I'm just like.. I ain't going nowhere pic.twitter.com/DtxKN9Ljqn— Gracie (@GraceFVictory) September 27, 2016
WOW, how Vogue think this is acceptable to publish is shocking. Maybe they should spend a week as a "blogger" ?? https://t.co/lqeWTywBX5
— Daisie Smith (@Daisie_Smith) September 27, 2016
Caught up with the Vogue article that slates bloggers. Seems whilst we've been evolving & moving forward, they're stuck in a time loop.. zzz— reallyree.com (@ReallyRee) September 27, 2016
Really disappointed by Vogue... a publication and a BRAND I've always loved. Jealousy is never fashionable.— Freddy Cousin-Brown (@freddymylovee) September 27, 2016
I mean, I knew Vogue were a bit past it but wow they're completely out of touch— HANNAH LEIGH ✨ (@HannahLeigh0) September 27, 2016
Can a blogger please go to the next fashion week wearing a dress made out of vogue magazine pages— Em Ford (@mypaleskinblog) September 27, 2016
However, to balance the discussion, fashion editor Pandora Sykes came to Vogue's defence and raised a valid point about the type of blogger the magazine was no doubt referring to:
Further thoughts on Vogue vs Streetstyle: to lump all bloggers together - those who change their outfits 5 times in a day....— Pandora Sykes (@PINsykes) September 27, 2016
[Cont] ... With those who produce editorial content, has about as much rigor to it as it would be to group all magazines together...— Pandora Sykes (@PINsykes) September 27, 2016
[Cont] So Vogue, for example, would become synonymous with Closer. Huh.— Pandora Sykes (@PINsykes) September 27, 2016
Also to clarify: this is re: Vogue US and their daft 'Milan round-up' not Vogue UK— Pandora Sykes (@PINsykes) September 27, 2016
What do you think? Should Vogue celebrate bloggers and vloggers more? Let us know your thoughts in the comments below.
Be sure to check out our latest video- it'll give you serious perculiar squad goals!