The Price Of Zoella's Advent Calendar Has Been Slashed After Online Backlash

15 November 2017, 09:47

Zoella all you need is xmas calendar
Zoella all you need is xmas calendar. Picture: other
Benedict Townsend

By Benedict Townsend

The price ain't right

High street retailer Boots has halved the price of the 2017 Zoella Advent Calendar, as debate continues to rage about its original price. The Advent Calendar, which has 12 doors instead of the standard 24, was sold in stores for £50 (€55, $65), prompting huge backlash from shoppers who felt that it was a ripoff.

Now Boots has cut the price from £50 to £25. This seems to a decision they have made themselves, independently of Zoe or her management. Zoe still contends the price is fair.

Zoella advent calendar reviews
Reviews for Zoella's calendar on the Boots website. Picture: other

Here's what Boots said

"We are sorry to hear that the price of the Zoella 12 Days of Christmas Advent Calendar has disappointed a number of customers, we always listen to feedback," a spokesperson for Boots told Digital Spy."

"We will be offering the product at half price during our Christmas promotion, where the calendar will be on sale for £25.00 from Thursday 16th November."The Zoella lifestyle advent calendar is full of 12 exclusive treats which are all clearly listed on and cannot be purchased separately."

Does this make you any more likely to pick up one of the calendars? Let us know on our Facebook page, or Twitter.