A Clothing Brand Just Fat Shamed This Blogger By Saying She Doesn't Have A "Summer Body"
29 March 2017, 16:07 | Updated: 6 November 2017, 09:40
It's is awful.
Hey, want to have the perfect summer body? It's easy - simply wait for it to be summer and be the owner of a body. Done. But apparently one clothing brand didn't see it that way when they recently refused to pay a blogger for promoting their brand because she didn't have the "summer body" they were looking for. Needless to say, the Internet community has refused to allow one of their own being fat shamed and have come out in support for the blogger and the disgusting way she was treated.
When blogger Aliyah suggested to Evolve Clothing that they pay her for advertising their clothing on her blog and social media sites, she wasn't expecting the PR from the brand to essentially claim she wasn't fit enough to work with them.
Here's the appalling response which has caused a storm on social media:
Whilst the brand could have just told Aliyah they didn't have the budget, they went further and insulted her lack of "defined body structure". Now, prepare yourselves because this is the shocking body that Evolve Clothing don't believe is "defined":
If this is what Evolve consider to not be good enough, then we fear for their idea of a so called "summer body". Clearly Aliyah is healthy, toned and beautiful. Equally, we're baffled as to what the f*ck a "summer body" is anyway - does one have to have special attributes? If we're not five foot ten, a size four and with a tan do we get shunned from society in the summer time? We're confused right now. And clearly we're not the only ones.
YouTubers and fellow bloggers have come out in force to support Aliyah and condemn the body shaming tactics used by Evolve Clothing:
♀️ Gross. https://t.co/iEtx9OUZzH— Anna Saccone Joly (@AnnaSaccone) March 29, 2017
holy crap!!!! this is awful!— Rosianna (@papertimelady) March 29, 2017
That's awful. I'm so sorry you had to go through that ❤— Nafisah Atcha (@Bamblingsofnafy) March 29, 2017
@aliyah_hussxin this is AWFUL! Unacceptable behaviour from PR— Fleur (@FleurDeForce) March 29, 2017
As you can imagine, Aliyah had the perfect sassy response to being fat shamed which means we're officially crowning her Queen of the Internet:
So look out for Evolve Clothing everyone. They clearly need to evolve their mindsets.— Aliyah (@aliyah_hussxin) March 29, 2017