Facebook's Weird New Way Of Tackling Fake News Is Actually A Bit Genius
4 July 2017, 12:25
Facebook oversharers beware!
So everybody has that one friend on Facebook that they see on their feed a little too often. Whether it's an old high school friend or an aunt on a pyramid scheme; you know an oversharer when you see one. But these people are about to become detrimental in Facebook's fight against fake news - and they don't even have to change a thing.
An algorithm update from Facebook will target spammers in an effort to combat "fake news".
The system seems pretty simple on paper: Links shared by people who post to Facebook upwards of 50 times per day will be identified; then Facebook's algorithm will proceed to limit the reach of those links. It doesn't seem to distinguish between reputable sources and spam links; but according to Recode, the amount of legitimate things serial Facebook oversharers actually post is almost negligible.
"Those links [are] way disproportionately problematic. They’re very often either click-bait or sensationalism or false news," says Adam Mosseri, Facebook's News Feed VP. "It’s one of the strongest signals we’ve ever found for identifying a broad range of problematic content."
Facebook have been making serious efforts to crack down on the rise of fake news over the past six months; and if that means seeing less of your slightly more racist uncle on your news feed from time to time, then we welcome it...
Have you heard? We The Unicorns are releasing books! Find out more on our YouTube channel.