Here's Why There's No Facebook Pride React Button This Year

4 June 2018, 10:49 | Updated: 4 June 2018, 10:53

facebook pride react button 2018
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Benedict Townsend

By Benedict Townsend

Don't expect to see a Pride reaction button this year

Facebook introduced a 'Pride flag' reaction button to its service during Pride month in 2017, but don't expect to see it back again this year.

Facebook recently announced that they will no longer be introducing any new 'react' buttons outside its standard selection, even for temporary amounts of time. This means no more Pride react and that the purple flower that was introduced around Mother's Day will also not be making a return.

“We are no longer doing custom reactions for major holidays or moments in culture,” Facebook spokeswoman Lisa Stratton said in an email statement to Mashable.

The Pride flag reaction button, although popular in 2017, was the centre of some controversey, after it emerged that Facebook had not made it available in certain countries with a history of bad treatment of LGBTQ+ people.

The decision has been met with much disappointment