Facebook Video Is About To Make YouTube’s Worst Mistake

27 February 2017, 16:47 | Updated: 17 July 2017, 12:24

We the Unicorns

By Benedict Townsend

Facebook is revamping the ads on its videos and ... it's not looking that fun

By a show of hands, what is everyone's least favourite feature on YouTube? That's right! The intrusive advertising! Well the good news is that YouTube recently announced that is finally phasing out un-skippable 30 second ads. The bad news is that Facebook has heard that and apparently ignored every single lesson YouTube has learned in its time as a video service, because they've recently announced that they're soon going to be going in when it comes to video ads.



Now, don't get us wrong: we understand that businesses need to make money and that advertisement is basically the only viable way to make consistent money from a video service (unless you're Netflix). However, there is a difference between normal advertising and advertising that gets right up in ya grill. Case in point: it seemed inevitable that Facebook would eventually tie advertising to its increasingly-popular live video capabilities - but how would you feel about adverts appearing in livestreams - every five minutes? That's one of the slate of new advertising features that Facebook is planning to bring in soon.




Facebook has announced that it revamping its video advertising in the following (delightful) ways:

  • Ad breaks in both videos and live streams.
  • Mid-roll ads for a videos - that is, ads that play in the middle of the video as opposed to at the beginning. Mark Zuckerberg is supposedly a fan of mid-rolls instead of pre-rolls because he views them as less intrusive and sees them as good for encouraging longer video (something Facebook is trying to focus on currently).
  • The mid-roll adverts will supposedly be up to 15 seconds long.
  • You will be able to add ads into new videos and put them into videos that are already uploaded.
  • You will able to put an ad into a livestream from the four minute mark onward and then ads can follow every five minutes after that point
  • To have the ability to put ads in your livestream, a users must have at least 2000 followers and must have had at least 300 viewers watching concurrently on one of their recent streams.


An official date for the rollout of these new features has not been given, though sources say it will be a matter of months, not years. We'll let you know if there are any developments.