Fans Are Calling Hello World An 'Absolute Shambles' And Demanding Refunds

30 October 2017, 12:07 | Updated: 6 November 2017, 14:20

hello world 2017 called a 'shambles'

By Benedict Townsend

"What have I paid for?"

Fans have taken to Twitter to slam 'Hello World Live', the 'immersive live event' fronted by YouTube superstars like Zoe Sugg and Alfie Deyes, which was meant to light up the Birmingham Genting Arena this past weekend.

Instead of happy memories, many fans appear to be left with frustration, a feeling of buyer's remorse and a whole lot of unanswered questions. So what in the (hello) world went wrong?

What went wrong?

Hello World was always an ambitious idea. A YouTuber event like no other, designed to combine a live show with YouTuber interactions, picture opportunities, 'carnival rides', merch on sale and more. It was to be, in the words of the official press release "like nothing on earth."

But judging by the reaction from a lot of attendees, it seems the event did not live up to its own hype. Fans reported long lines, elusive YouTube stars and a general lack of things to do. The 'carnival rides' never appeared and the promised features of the VIP tickets didn't seem to be fulfilled (more on that in the next section). It must be noted that the bulk of the criticism seems to centre around the Saturday, and it appears the Sunday show was a lot more slick. Here's a selection of tweets from attendees:

Let's just say it's not a good sign when the top tweet about your event is about how to get a refund:

The Facebook reviews were similarly scathing


VIP - Very Important Problem

It seems that the biggest complaints about Hello World Live stem from its 'VIP' ticket. This ticket cost a whopping Ł99 (Ł112.77 after transaction fees). For context, you can get a ticket to see Little Mix at the very same arena for Ł40. The ticket enabled buyers to the following:


But fans argue that those VIP features did not materialise

In the aftermath of the event, YouTubers have been keen to emphasise that the event was not meant to be a meet and greet:

This included Zoe Sugg, who responded to accusations that she had not met with enough fans.

But the details of the event seem to suggest there would be both meeting and greeting - and pictures:

But not everyone had a bad time

It must be noted that despite the high volume of complaints, there were also fans who gushed about the event and who seemed to have a great time.

Were you at Hello World Live?

If so, what was your experience? Did it live up to the hype? Did you get to meet anyone? Let us know in the comments below, or on our Facebook page.

UPDATE: A spokesperson from the event has commented on the issue

We reached out to Hello World about the issues raised in this article. A spokesperson for Hello World said:

“We at HelloWorld want to let you know that we are really disappointed and very sorry to hear that some fans feel they did not get the experience they were hoping for. It is the fans that help make these shows so great and we always want to ensure that everyone has an amazing time. We really appreciate everyone’s feedback and we are taking everything on board.  

The Hello World event is designed as a new way for fans to see their favourite content creators on stage and a change from the old ‘meet and greet’ style events. The atmosphere at the event was very positive overall and we had venue and event staff on hand to deal in real time with any teething issues on a case-by-case basis. Anyone who has been in touch with our official email address is being responded to on an individual basis and we appreciate fans patience during this process.”