InTheFrow Launches Pop Up Shop With The British Heart Foundation

6 June 2016, 13:36 | Updated: 6 November 2017, 09:35

We the Unicorns

By Hollie-Anne Brooks

Bye, money!

Ever dreamed of having a wardrobe packed full of designer bags, shoes and dresses? Or maybe stealing your favourite YouTuber's style? Well, now you can. A whole host of famous YouTubers and celebrities who have teamed up with UK charity the British Heart Foundation to help set up a pop-up shop in London's Covent Garden where they've donated everything from coats and bags to amazing beauty products. And leading it all is our favourite pastel haired goddess, Victoria from InTheFrow.


If you've seen a bunch of people tweeting using the hashtag #InTheFrowXBHF then it all relates to Victoria's venture with the charity. After the success of vlogger Jim Chapman running the London Marathon for the charity, Victoria has now turned her hands to opening her own boutique style shop where she's donated an amazing array of clothing, accessories and beauty goodies.

As well as bagging designer bargain's from Victoria's wardrobe, YouTuber Amelia Liana has also donated as well as Made in Chelsea star Oliver Proudlock. Of course, we couldn't resist popping down to the store and our Senior Editor Hollie picked up a fair few beauty bargains including a gorgeous Givenchy lipstick for a mere Ł6.99.inthefrow

As you can imagine, Victoria pulled out all the stops for the launch night of the store and roped in vlogging besties including Lucy and Lydia, Sprinkle of Glitter and Evan Edinger.


No celebration is complete without music so it makes total sense that the amazing Zoe LDN took to the decks to DJ.


"It's been fantastic launching #InTheFrowXBHF... and seeing the shop come together after lots of hard work" Victoria said on the launch night of the store. And, as you can imagine, Twitter has been flooded with messages of support for Victoria.

Want to head to the store? It's on Neal Street in Covent Garden in London and is open until Saturday 11th June. Be sure to share your goodies with us if you do visit the store!

Huge congratulations to Victoria and all the team at the British Heart Foundation!