Jaclyn Hill has deleted her Twitter and Instagram after Marlena Stell's 'Dear Influencers' video

28 June 2019, 14:30 | Updated: 28 June 2019, 15:18

Jaclyn Hill and Marlena Stell on YouTube video.
Jaclyn Hill and Marlena Stell on YouTube video. Picture: YouTube: Jaclyn Hill/Marlena Stell

By Jazmin Duribe

Jaclyn Hill has HAD IT.

It looks like the YouTuber has deleted her Twitter and Instagram accounts following the backlash surrounding her Jaclyn Hill Cosmetics lipsticks.

Basically, Jaclyn got dragged by her fans after they purchased lipstick from her cosmetics line that had "hair" and "bumps" on them. In a YouTube video, Jaclyn insisted the contaminated batch was all down to the "cotton gloves" factory workers wore whilst picking and packing the products, and she would be changing the production methods in future.

People think Jaclyn Hill knew about her "hairy" lipsticks because of this unearthed video

Jaclyn had remained active on social media following the criticism of her products and even posted a second apology video on her Instagram Story, adding that everyone would be receiving full refunds. However, she suddenly deleted her Instagram and Twitter accounts on Wednesday (June 26), seemingly out of the blue.


The day before Jaclyn's accounts disappeared from the internet, she was kind of called out by Marlena Stell, another YouTuber and CEO of beauty brand Makeup Geek. Marlena dropped a YouTube video titled "Dear Influencers" and spilled the details on a time she'd bumped into Jaclyn in 2016 at a cosmetics laboratory.

Marlena claimed she was creating concealers for her brand at the time but she didn't release the batch after finding shards of plastic, fingerprints and hair embedded inside. Sounds kind of familiar…

"After I got my concealers that had all of these issues with them, I had to let Jaclyn know," she said in her video. "I was like, 'Look, I've had issues with these concealers, I know you were at this lab or whatever I don't know who is doing your lipsticks, honestly but don't work with this lab because I had a really shit problem with them."

Watch Marlena's "Dear Influencers" video here.

"The whole [beauty] industry behind the scenes now knows that this one specific lab has had an issue multiple times with multiple people producing shit product," she added.

"I cannot say for sure if her lipsticks are made at that same lab. I'm not there on the production line to see it physically. I'm just saying that if I see you at this lab, and then I see that these products are here – like, I gave you recommendations for other labs to work with."

Of course, we don't know if that contributed to Jaclyn's decision to delete her social media channels because Jaclyn didn't tell her fans why she was leaving social media. However, in a tweet caught by TeaSpill before she deleted her account, she said she'd deleted something she had posted because  of the "hateful comments" she'd received.

She tweeted: "I deleted it because I immediately got hateful comments & although everything I stated is 1,000% true, I need to protect my mental state first and foremost. And I know people think that makes me a 'victim' but honestly, my sanity needs to come first."

Later, a Jaclyn Hill fan page confirmed with her family that she is "safe" but is just taking some time out away from criticism.

What do you think? Should Jaclyn have stuck it out?