Lilly Singh's #GirlLove Challenge Is Giving Us All The Warm Fuzzy Feelings

29 December 2015, 12:17 | Updated: 17 July 2017, 12:12

We the Unicorns

By Liam Dryden

IISuperWomanII and her huge squad of YouTube lady-friends are doing their part to end girl-on-girl hate -- and we LOVE it.

Girls supporting girls: One of our all-time favourite things. And even more so when it's the women of the YouTube community banding together to support each other.

Sketch sensation Lilly Singh launched a new campaign yesterday known as the #GirlLove challenge, designed to combat "girl hate" and the empowerment of women through their peers. Calling on the help of a lot of her fellow YouTube ladies such as Colleen Ballinger, Natalie Tran, Lindsey Stirling and even the Holy Trinity, Lilly and her squad posed a challenge to the 6 million girls watching her videos and beyond: to end the unnecessary hate and bullying between women, that's often brought on by jealousy, bitterness or even some straight-up internalised misogyny.

"Girl-on-girl hate is such a big issue in schools, at work, all online, and it never made any sense to me, because as women we know how awesome other women can be," admits Lilly.

Not only does Lilly hope to inspire more positivity amongst women with the #GirlLove video, but use of the hashtag on other social media is already taking off. Compliments between women with the hashtag #GirlLove trended on Twitter last night, and the movement is also gaining traction on Instagram.

Not only that -- Lilly also intends to donate all of the ad revenue generated by the video to the Malala Fund, a foundation inspired by Pakistani activist Malala Yousafzai that helps girls all over the world with their education. So no matter what, women are benefitting from the campaign.