Life Goals: ‘Aim To Be The Next PewDiePie, Not The Next Tom Cruise’

8 January 2016, 10:46 | Updated: 17 July 2017, 12:13

We the Unicorns

By Charleyy Hodson

YouTube's big boss has been educating the masses.

It's not everyday that YouTube gets such positive exposure to the industry. But thanks to YouTube's Chief Business Officer Robert Kyncl, no one will be able to look away from the site in the next couple of months thanks to his eye opening speech at this years CES.

YouTube is now setting the pace regarding how culturally powerful digital media is becoming, with more than a billion people watching the industry-leading video sharing website every single month,

Let's take a look at some more stats to make sure we all really understand how monumental YouTube is in 2016:

  • 400 hours of video are shared every minute on YouTube
  • In the last quarter alone, nearly 600,000 people cut their cable subscription - a new record for the industry
  • YouTube makes an estimated $4 billion in revenue
  • The average percentage of millennials using YouTube is a whooping 81%

And this is where Robert's quote comes to make sense.

First of all, let's dissect it a bit more - ‘Aim To Be The Next PewDiePie, Not The Next Tom Cruise’. Robert isn't insinuating that we all need to quit our day jobs to become full-time gaming YouTubers, instead he's stating hard facts - digital entertainment is officially the way forward.

In 2016, it is considered by Kyncl (as well as many others) that being a YouTuber/digital media personality is far more culturally significant than being a part of traditional media such as television or movies. Especially as you see more and more YouTube faves moving away from their Internet connection and onto your TV screens.

By acknowledging the level of influence that people such as Zoella or PewDiePie have over their audience, it's clear that Robert is on to something. We totally agree that this year will start to see audiences and producers alike turning their attention and career goals towards online media platforms.

Tom Cruise is old news. PewDiePie for President.