Stand Up To Cancer Responds To Complaints About ‘Undiverse’ YouTuber Campaign

2 September 2016, 11:52 | Updated: 6 November 2017, 09:37

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By Ella Wells

Here's everything you need to know.

It's not news that the YouTube community is known for going out of their way to do amazing things for charity - and this was no different when Stand Up To Cancer revealed their new fundraising campaign with some of our favourite YouTubers.

The campaign, that features the likes of Zoella, Alfie Deyes and Joe Sugg, will see some of the world's most popular vloggers attempt to complete 1,000 hours of fundraising to help the charity Cancer Research UK - all ending with a live stream, held on Saturday 15th October, to celebrate their charitable efforts.

However, whilst most people were taking to Twitter to congratulate these YouTubers for helping such an amazing cause, others were realising that there was a lack of diversity in the line up of Internet stars that were selected. The original images, taken by photographer Linda Blacker, saw 21 white YouTubers wearing orange warpaint ready to Stand Up To Cancer.

This sparked controversy throughout the YouTube community, as the likes of Gracie Francesca, Hannah Witton, Scola Dondo and many more all commented on the lack of representation in the Stand Up To Cancer campaign.

It wasn't long until the charity themselves responded to these lack of diversity claims and replied to Gracie's tweets, reassuring her that they "truly want this campaign to bring everyone together from all backgrounds" and they "really hope (they) could work with (her), and others who we’ve been speaking to already to do this."

As well as responding on Twitter, Rachel Carr, head of campaigns at Stand Up To Cancer, told the Huffington Post: "We’re delighted that creators from diverse backgrounds have agreed to get involved with 1,000 hours of fundraising from now until October. Their support is going to be invaluable in encouraging everyone to stand up together against cancer.”

The lack of diversity within YouTube itself has been questioned many times before and maybe the lack of representation in this campaign highlights the need for more to be done within the YouTube community to make it a more equal and diverse place.


Make sure to let us know what you think in the comments and, as always, check out our latest episode of SLAY or NAY over on our YouTube channel to catch up with all of this weeks YouTube news.