Alfie Deyes Has A Brand New Merch Store ... With A Curious Name

9 December 2016, 15:09 | Updated: 6 November 2017, 09:38

Alfie Deyes creator store

By Benedict Townsend

Bit of a strange choice of name, but okay

It looks like Alfie Deyes is set to launch a new merch store and it's called ... The Creator Store. It's a bit of a weird choice of name considering that YouTube itself has a merch store at the YouTube Space that's called ... The Creator Store. Yes, it is the exact same name. Did Alfie not realise this? It seems like a super weird move - and one that is likely to confuse a lot of YouTube fans but hey, if it means more access to YouTuber merch, we're on board.


The store is set to feature merchandise from multiple creators including Alfie, Zoe, Joe, Louis Cole, Tanya Burr, Evan Edinger and others. You can visit the store by clicking here - though the full site won't be live until 3pm on December 9th.

In the meantime, here are a list of things they could have called this website that would have been less confusing (and more original):

  • The Creator Shop
  • The Creator Hub
  • Literally anything other than 'The Creator Store'