This K-Pop Group Is Taking YouTube By Storm - But Have You Heard Of Them?

28 June 2017, 16:01 | Updated: 17 July 2017, 12:26

We the Unicorns

By Benedict Townsend

They are now the K-Pop group with the most viewed music video in 24 hours - ever. The question is, though, have you ever heard of them?

K-Pop group BLACKPINK don't seem to be able to blink without breaking another YouTube record. The group, managed by the K-Pop giant YG Entertainment only arrived on the scene a year ago, but are already taking the music world by storm.

Black Pink was the the first girl group from YG in seven years (the last being the enormously successful 2NE1). That might seem hard to believe, but you have to remember that boybands tend to be very successful in K-PoP, so it's not that surprising that they've been a focus. The group's four members are Jennie, Lisa, Jisoo, and Rosé.


The foursome amassed 20 million views on the video for their song “As If It’s Your Last” video in 47 hours, beating out other huge acts like BTS’s and TWICE’. They can now add another record to their record ... pile? Cabinet? Where do you keep records? Anyway they are now the K-Pop group with the most viewed music video in 24 hours. Speedy stuff.