Why Is This Viner Quitting After 2 Billion Loops?

15 September 2015, 13:07 | Updated: 17 July 2017, 12:11

We the Unicorns

By Liam Dryden

For a lot of YouTubers, Vine is a useful extra social platform, where they can tease new videos and post shorter clips to entertain their audience. For Viners, YouTube is an opportunity to show off their video skills in a longer format, and join a much more thriving and lucrative community. But apparently for some creators, it's still very much a "one or the other" deal.

Prolific Viner Twaimz, who has racked up an impressive 3.2 million followers on his account, recently announced that he is done with the platform. In a pair of expressive Vines of the sunset posted yesterday, Twaimz (real name Issa) revealed that he "finds no use [and] no happiness in this app", recommending his audience to find him in "other places".

Usually known for being outlandish, dance-crazy, and oddly obsessed with High School Musical, these videos feel out of place for Twaimz; meaning that this departure from Vine is pretty serious.

So what "other places" have more appeal than a platform where you've already built up a large following and over 2 billion loops? Well, we already know the answer. On Twaimz's YouTube channel, he has already seen some exponential growth and crossover; After just a year of posting a mix of vlogs, Q&As;, songs, and challenges, Issa has already long-since passed the million subscriber mark and has over 66 million collective video views. Given YouTube's more long-form non-looping nature, these are already some impressive figures compared to his Vine.

But regardless of Twaimz's increasing YouTube success, it still begs the question: why quit Vine? As touched on before, other creators from both platforms can find a balance between the two; plus it's a bit odd to say that there's "no use" in 3 million followers and 20 billion loops - many of his fans and fellow Viners would kill for those numbers.

The most skeptical suggestion would be, as always, money. For the type of content that Issa is creating on YouTube, there is a lot of opportunity to work with brands and sponsors; and while this is also an increasing trend on Vine, it may well be that Twaimz's Vine persona and style of video-making hasn't been able to fit a mold for monetisation. However, it could simply be down to the genuine idea that Issa isn't happy creating content on the platform anymore: With the production value of Vines climbing higher and higher, even six seconds of video requires a lot of time, effort and originality these days - things that could be spent on longer, more creative content for YouTube.

What do you think: Should Twaimz try to find a balance between YouTube and Vine? Will more Viners start to migrate to and prioritise the older site soon? Let us know your thoughts in the comments.