YouTube have admitted Rewind 2018 was 'cringey'
6 February 2019, 12:07
YouTube CEO Susan Wojcicki says her kids found it "cringey"
Remember the shit show that was YouTube Rewind 2018? Well, now even YouTube has admitted how bad it was.
The annual wrap up video, created by YouTube itself, recounts the year that was on the site and was originally very popular with users and creators. In recent years, however, it has lost its appeal but 2018's was particularly bad. In fact, YouTube 2018 Rewind became the most disliked video on the platform EVER, in just a week, pushing Justin Bieber's 'Baby' (which is actually a bop, don't @ me) into second place. It now has 15 million dislikes.
There were a number of reasons for why this year's video was rated so poorly amongst the community, but two big ones stood out. Firstly, the video didn't feature some of the site's biggest (although less brand-friendly) moments such as the boxing match between KSI and Logan Paul, nor the never-ending battle between PewDiePie and T-Series to be the most subscribed channel on the platform. The other big reason was that the video featured several scenes that were incredibly cringe.
Now, YouTube CEO Susan Wojcicki has admitted that YouTube messed it up. Writing on her YouTube Creators blog, she wrote:
"One record we definitely didn’t set out to break was the most disliked video on the Internet. Even at home, my kids told me our 2018 Rewind was “cringey.” We hear you that it didn’t accurately show the year’s key moments, nor did it reflect the YouTube you know. We’ll do better to tell our story in 2019."
If only Susan's children has been given a preview - this all could have been prevented! If it were us, we'd open YouTube Rewind 2019 with a montage of all the negative reaction vlogs and spliced them with flashes of Trisha Paytas hysterically crying. It's the right thing to do. They can have that idea for free. [H/T The Verge]