YouTube CEO boasts that YouTube has improved monetisation problem 'by 10%'

31 October 2018, 17:01

YouTube CEO Susan Wojcicki
Susan Wojcicki at Cannes Lions Festival 2018. Picture: Getty
Benedict Townsend

By Benedict Townsend

The CEO spoke out about YouTube's well-known demonetisation problem

Demonetisation - the process of removing ads from YouTube videos - has been one of the most hotly contested issues in the YouTube community in the past few years.

YouTube and its users have been locked in a near-constant battle as the platform struggles to find a proper system to appropriately monetise appropriate videos and a disproportionate number of innocent users feel the consequences.

There have been many resulting controversies, including widespread unfair treatment of LGBTQ creators, and even demonetisation of news videos we ourselves have produced.

Now, the YouTube CEO has commented that the company has made steps to fix things - but before we get to that, let's quickly reacquaint ourselves with the YouTube demonetisation system.

What are the YouTube demonetization badges?

YouTube has introduced some symbols which appear next to videos once they're uploaded to the site:

GREEN - The video can be monetised.

YELLOW - The video has been partly or totally demonetised.

RED - This video will make no money at all.

YouTube demonetisation symbols
The YouTube demonetisation symbols. Picture: YouTube

Wojcicki stated in an official blog post that “an update to our monetization systems this quarter…improved the accuracy of monetization icons by 10%.” Which sounds... not great? In the words of a currently popular meme - 'weird flex, but okay'. 10% is certainly not a small amount when you consider the vast amount of channels out here, but come back to me when you can stick another zero on the end of that and have a system that actually, you know, works?

What do you make of this? A good start, or not enough?