YouTube Reveals "New Consequences" To Punish "Harmful Content"

11 February 2018, 11:02

Logan Paul
Logan Paul. Picture: YouTube

By Josh Lee

YouTube have unveiled "new steps" they are taking to deal with Creators who "upload videos that result in widespread harm to our community of creators, viewers and advertisers."

Ariel Bardin, Vice President of Product Management at YouTube published the new guidelines in a blogpost on Friday 9th February.

Bardin outlined three new consequences for YouTubers who do "something particularly blatant... like conducts a heinous prank where people are traumatised, pomotes violence of hate towards a group, demonstrates cruelty, or sensationalises the pain of others in an attempts to gain views or subscribers." These new punishments are:

"Premium Monetization Programs, Promotion and Content Development Partnerships. We may remove a channel from Google Preferred and also suspend, cancel or remove a creator’s YouTube Original."

"Monetization and Creator Support Privileges. We may suspend a channel’s ability to serve ads, ability to earn revenue and potentially remove a channel from the YouTube Partner Program, including creator support and access to our YouTube Spaces."

"Video Recommendations. We may remove a channel’s eligibility to be recommended on YouTube, such as appearing on our home page, trending tab or watch next."

Bardin noted that these punishments are additional to the current strike system, and are to be used when videos "result in widespread harm" for the Youtube community.

Are these new consequences in response to Logan Paul's recent controversies?

While YouTube don't name Logan when discussing the "egregious actions of a handful of YouTubers" that "harmed the reputation of the broader creator community among advertisers," in the blog, it's more or less implied that Logan's actions are at least partly responsible for these new policies. But while Logan's "Suicide Forest" vlog has been the most publicised controversy in recent months, it's by no means the only inspiration behind these new rule changes: less than one month ago YouTuber Arya Mosallah had his channel shut down after uploading footage of a "prank" that resembled attacking members of the public with acid, while videos showing support for terrorism have dogged the website for years.

YouTube said they would only expect to issue these punishments in "a rare handful of egregious cases," and hope they will "prevent the actions of a few from harming the broader community."