YouTube Are Reportedly Planning Big Changes To Stop Another Logan Paul Incident
12 January 2018, 12:05
Could this prevent another Adpocalypse?
YouTube are planning a big shake up to try and prevent another Logan Paul-scale controversy, according to reports from Bloomberg.
Last week, Logan Paul was condemned by the YouTube community after he shared footage of a suicide victim's body, taken during a trip to Japan, to his YouTube channel. Although Logan apologised, a We The Unicorns video showing more problematic behaviour from his Japan trip went viral on Twitter, resulting in further criticism.
But while YouTube finally took action against Logan, by removing him from Google’s top tier 'preferred' ad program and cancelling his upcoming YouTube Red film, a question mark remained over what YouTube would do about the fact that a video featuring a dead body in the thumbnail was allowed to be published and monetised in the first place.
However, it seems as though YouTube might be starting to address this. According to a source at the website who spoke to Bloomberg, YouTube is planning to vet videos in the top-tier Preferred Ad Programme more closely, with more human moderation.
What is Google's Preferred Ad Programme?
According to Google, The Preferred Ad Programme includes “the most popular YouTube channels among US 18- to 34-year-olds” and “the most engaging and brand safe content on YouTube.” With YouTube banking on the brand-safety of their top creators, Logan's video would have been a huge blow to the reputation of the Preferred Programme.
Google had already set out to hire 10,000 more human moderators to keep a closer watch on what content reaches the public, following a series of blows to their reputation as a dependable platform for advertisers; over the past year some advertisers have become wary after their brands appeared in adverts along side inappropriate content, including videos supporting terrorism and racism. In response, Google are "discussing and seeking feedback from our brand partners on ways to offer them even more assurances for what they buy," a spokesperson for the company told Bloomberg. With Google/YouTube selling advertising on videos from Preferred creators at higher-than-standard prices, ensuring the integrity of the Programme is likely to be a vital priority following a year of controversy for the platform.
While reports that more human eyes will be used to monitor Preferred creator content, the news doesn't account for allegations that Logan Paul's video was manually reviewed, with no action taken over the dead body until criticism spilled over into the mainstream.