So, How Exactly Did The World React To YouTube Red?
11 February 2016, 11:28
The reactions to YouTube Red were not all good.
Whilst we can't wait to stay in bed all Valentine's weekend and watch absolutely everything YouTube Red has to offer us now it has officially launched it's original content, the world has already tuned in and started to share their thoughts. Lets see what you guys have to say.
Launching the television revolution!
As you can imagine, the reaction to YouTube Red is literally split one way or the other - with the all of the positive reactions coming from YouTube creators or hardcore fans of their pre-existing channels. Ad-free videos and access to Google Play mean we can get rid of Spotify premium and stop complaining about adverts every 5 minutes in our videos, but big whoop.
The most amazing thing is seeing all our favourite content creators in professionally filmed and produced films and TV shows in ways that are true to their brand, instead of being warped to suit the needs of mainstream television networks. This seems to be a feeling echoed throughout the entire community - has YouTube Red cracked the Internet-to-TV transition for good?
I was so not a believer in the idea of YouTube Red, but 3 months into my subscription, I love it. It makes every facet of YouTube better.— John Green (@johngreen) February 5, 2016
A step back for creators!
Most of the negativity towards YouTube Red comes from the mainstream press, or people who on any other day of the week wouldn't give a rats ass about YouTubers. With the service being dubbed as a way to "horn in on the premium-tv space" and shouldn't be anything the "target demo ought to be in a hurry to pay access" to, it's actually pretty important to figure out why it didn't work.
It seems that most of the negativity comes from the fact that all of the original content is fronted by a YouTuber, often referred to as "influencers" - somebody who will explicitly draw in the viewers and subscriptions that YouTube Red desires. The sad fact is though that the majority of people on this planet are not fans of YouTube creators and sadly will not find any of their spotlight films and TV shows interesting at all.
Has YouTube Red done the audience a disservice by not diversifying their starting line-up, or indeed the rest of their planned content?
YouTube Red is such a joke. Most famous Youtubers annoy me, why would I pay to watch their stupid content?— Josiah Ward (@josiah4311) February 11, 2016
Youtube Red? nice try google. But no!— Hawk ◤◢ (@MegaChesra) February 11, 2016
Some much needed debate!
Following on from much of the negativity, YouTube Red clearly needs to reconsider it's positioning in the world of digital distribution. Will this subscription service ever attract anybody who isn't already a fan of original creators on their sister site YouTube?
Will they ever try to stray away from their key demographic or are they more keen to retain the attention of people they know will continue to pay for the service? And lastly, will YouTube Red use their platform to showcase alternative and unique shows, or will it simply be TV for an additional cost, the gimmick being that it just stars digital creators? Only time will tell.
Don't think of YouTube Red as "paying to watch YouTube videos". The originals on there are the same quality as the stuff you watch on TV— Jenn McAllister (@jennmcallister) February 11, 2016
So YouTube Red is a real thing that really happening. I'm all for validating the user-creators, but will people actually pay for it?— Chino L. Cruz (@chnocruz) February 11, 2016
So what's the future for YouTube Red?
One thing is for certain; YouTube Red will need to stop relying on their original creators to single handedly lead their content. It's very easy for them to create films and TV shows with partnership creators on YouTube, but it's a simple matter of fact that these "influencers" do absolutely nothing for a lot of potential audiences. In order to bring in new users, they need to start hiring more appealing personalities.
However, if you are an individual who has no positive feelings towards YouTubers, then it's very easy for you to be dismissive about YouTube Red - a platform essentially created to further the careers of their most prolific creators. Unless they intend to create stars out of their homegrown celebrities and compete with Netflix, is this really such a big deal?
And finally, if YouTube Red really want to become a success, they desperately need to launch in more countries around the world. The app/service has been live for many months now before the launching of their original content, and yet it is still only available in the US. Sure, we can pay one-off fees to watch single episodes of Scare PewDiePie, but what if we want to actually subscribe longterm?
they call youtube red as an opponent to netflix lololol— ksua (@_ksua) February 11, 2016
So what do YOU think? Let us know in the comments below and share this article with friends and family to keep the debate alive!