YouTube Is F*cking With Your Subscription Feed Again
24 May 2018, 11:11
YouTubers are calling out this MAJOR change.
YouTube has come under fire from creators and fans alike after the platform revealed that it's "experiementing" with your subscription feed's order.
Up until now, a YouTube user's subscription feed was ordered chronologically. But recently the platform began rolling out a new "personalised" order, which uses algorithms to determine what a user would like to see in the sub feed first.
Just to clarify. We are currently experimenting with how to show content in the subs feed. We find that some viewers are able to more easily find the videos they want to watch when we order the subs feed in a personalized order vs always showing most recent video first.— Team YouTube (@TeamYouTube) May 23, 2018
The only problem is people quite like their chronological subscription feed as it is.
Just like Snapchat and Instagram before them, YouTube is facing fire from YouTubers and viewers for messing with the sub feed's ordering. Criticism has come from high-profile YouTubers including JackSepticEye, who argues that viewers use the subscription tab to avoid being fed videos view algorithms.
People use the subscription tab to mainly avoid this sort of algorithmic behaviour on the platform. Please keep that to the home page and recommendations— Jacksepticeye (@Jack_Septic_Eye) May 24, 2018
NO, YOU INSUFFERABLE TWATS. That's what the stupid home page is for, when I go to my sub feed I want to see things in order 😡 Uggghhh why are YouTube like this https://t.co/OfHy96JH2p— Toxic Tears 🖤✨ (@x_ToxicTears) May 24, 2018
i honesty hope with all my heart that someone invents a new platform exactly like how youtube used to be in 2014 so people can stop having to clickbait to get their videos vaguely seen by their audience, ALL videos will be in sub boxes and it’ll be a nice place again ✨😞🌷— GABRIELLA (@velvetgh0st) May 24, 2018
The sub feed was the last place that was untouched by YouTube's "optimization". Now YT can make ur channel completely invisible even to ur own subscribers. Stop wasting our time @TeamYouTube - just erase the sub button already and show us what you want us to watch. pic.twitter.com/FKcE3XUplc— Ethan Klein (@h3h3productions) May 24, 2018
Fans and viewers also reached out to YouTube to complain about the new subscription feed algorithm
No. We dont want this. Stop doing this. Leave the sub boxes alone. We subscribe to ppl we actually want to watch. And we want to watch EVERTHING they do WHEN it comes out. Not when u decide its convenient for us to see it.— Tiffany Von Gravely (@TiffVonGravely) May 24, 2018
To the person who greenlit this decision: you realize that users go to the subscription feed specifically to avoid the algorithmic bullshit of the home- and trending-page. By doing this you're actively going against the wishes of your community— Henrik (@BvMHenrik) May 24, 2018
Hey, yo, I love ya but this happened with Instagram. Your algorithm doesn't work, I don't wanna see my subscriptions in order of what a computer thinks I like more, I wanna see them in order of when they were uploaded. I mean, what if one day I wanna watch something different— Jin just killed me 🇵🇷 (@prchavela5) May 24, 2018
Algorithms have often been a point of contention between YouTube and its users. From YouTube's perspective, algorithms respond directly to the data that YouTube has collected on its users, and therefore theoretically should provide a personalised service that gives viewers exactly what they want. On the other hand, algorithms have been the driving force behind several recent controversies on YouTube, including Logan Paul's 'suicide forest' vlog reaching the number 1 spot on YouTube's trending page and creators having videos demonetised or age-restricted for seemingly spurious reasons.
YouTube have yet to respond to the backlash.