How Many YouTube Views Equals One Album Sale?

5 February 2016, 17:54 | Updated: 17 July 2017, 12:13

We the Unicorns

By Liam Dryden

Digital music plays now count towards an Album Award - but how many YouTube views will get Troye Sivan a Gold Album?

Do you ever feel guilty that you're playing all your favourite music on YouTube, Spotify, etc, without actually buying the album? We definitely do; which is why this recent piece of news from the Recording Industry Association of America has got us feeling excited for some of our favourite artists and their album sales.

The RIAA has officially ruled that plays on digital platforms will count towards their Gold and Platinum Album Awards. Meaning that the thousands of times you've played Troye Sivan's "WILD" video will push his new album a little closer to earning a Gold album in the United States! But let's not forget that the unstoppable Blue Neighbourhood is already Platinum in Australia...

Troye Album Sales

But just HOW many YouTube plays would it take to get him there? For reference, here's how many album sales are required to qualify for each Award:

  • GOLD: 500,000 sales
  • PLATINUM: 1,000,000 sales
  • MULTI-PLATINUM: 2,000,000+ sales

And the RIAA have officially decided, after "a comprehensive analysis of a variety of factors", that this will be the official formula for digital plays:

  • 1,500 on-demand audio and/or video song streams = 10 track sales = 1 album sale.

Yup, that means if you haven't bought Blue Neighbourhood yet, you can make up for it by playing all of Troye's tracks from the album on any digital music service like Spotify, Apple Music and even YouTube - as long as you do it 1,500 times. Never, ever stop supporting your favourite YouTube musicians, now more than ever they need you.

Not really that big a challenge, right? I mean, you've probably already done it without even knowing. But just in case you want to add the United States to the list of places where Troye's album has gone Gold, you can get started below.