Should This YouTuber's Alcohol Advert Have Been Banned?

26 October 2016, 16:23 | Updated: 17 July 2017, 12:21

We the Unicorns

By Fiona Ward

Viner and YouTuber Joe Charman has caused controversy with a promotional video for Hooch

Joe Charman is hugely popular with his followers for his crazy viral skills videos, but he found himself in internet hot water this week when a collaboration with alcoholic drinks brand Hooch drew complaints from viewers.

The Facebook video, which showed Joe surfing across a swimming pool on an inflatable to deliver drinks to some pals (holiday goals), has been banned after it was deemed to show 'juvenile' behaviour - which isn't allowed when marketing alcohol, as it may appeal to under-18s.

With over a million followers on Facebook and 160,000 on Vine (many of which are young people), the short clip was deemed to breach the advertising code. Oops!


Joe defended himself, saying that his videos were "not real or achievable" and intended to entertain rather than promote juvenile behaviour.

What do you think - was Joe's video too far? Or just harmless fun?