Influencers are calling out this company for not paying for sponsored content
23 October 2018, 16:02 | Updated: 23 October 2018, 16:08
Zaful has been accused of not paying influencers for their sponsored content.
Popular online clothing retailer, Zaful, has been accused of asking influencers to make sponsored videos, and then once the videos have been posted, blocking the influencers and not paying them. This all started when beauty and style YouTuber Adelaine Morin called out the brand for stealing her merch designs. After this, other influencers came forward saying how badly Zaful treat influencers they've worked with.
Adelaine first called out Zaful for completely ripping off one of her merch designs. As you can see below (Adelaine's on the left and Zaful's on the right), the designs are pretty much identical. Two yellow hoodies with 'girls supporting girls' written in white, and two white horizontal stripes on the arms. Although, Zaful's hoodie appears to read 'girls supportion girls' and if the ripped off design wasn't enough to put you off, the spelling mistake definitely should be.
Obiviously, Adelaine wasn't okay with this, as she'd previously spent her own money on Zaful and supported them - and then they did that.
After this came out, other influencers came forward to say Zaful had mistreated them when it came to brand deals and sponsored videos.
Tea: Since posting my tweet about zaful, multiple influencers have come up to me saying that they did a sponsored video and once the video went up, zaful never paid them and BLOCKED them. If that doesn’t teach you to not trust this company, I don’t know what else to say.— Adelaine M♡RIN (@AdelaineMorin) October 22, 2018
This was then backed up with screenshots.
Then Adelaine, truly supporting girls, tweeted Tana Mongeau to warn her about Zaful's behaviour, as Tana has made videos with them before. Tana expressed how sad she is about the whole situation, and then offered Adelaine the chance to speak to her contact there.
that makes me so sad bc i love them :( i've bought their stuff with my own money a few times just to make sure it's the same as when i work with them and they've always been so so so good & kind to me :( this breaks my heart!! would u like me to speak with my contact there?— Tana Mongeau (@tanamongeau) October 22, 2018
We don't know what's happened since, but the hoodie in question now cannot be found on their website. Although, Zaful still haven't responded publicly to any of these accusations.