Zoe, Alfie And Joe's IRL Merch Store Just Opened And You'll Be Psyched At What's Inside

24 August 2017, 14:54 | Updated: 6 November 2017, 09:42

Zoe Sugg, Alfie Deyes And Joe Sugg

By Liam Dryden

PointlessBlog and Sugg Life's combined merch shop The Creator Store has a temporary pop up in Covent Garden - and fans are piling in the doors.

YouTuber merch is exciting in and of itself; but knowing you can go to a real brick-and-mortar store to buy it is a whole other thing. Which is why the IRL launch of the Creator Store, the combined seller of Zoella, Alfie Deyes and Joe Sugg's merch, has got fans running to London by the thousands.

The Creator Store has a temporary pop-up home in Covent Garden from 23rd August - 3rd September.

The shop will be selling everything you could possibly want out of the Sugg Life and PointlessBlog merch ranges - as well as some exciting exclusives. From hoodies and t-shirts to phone cases and PopSockets, fans have the chance to grab it all. And better yet, if you head down you could even be in with a chance of meeting one of your YouTube idols.

Zoe, Alfie and Joe have been making appearances at the store, and fans are going wild.

News of a bonus low-key meet & greet has spread around the fandom - and so queues to get into the actual store have reportedly been as long as a 4-hour wait. The trio have been in such high demand, that they actually had to leave to ensure everyone's safety. Since then, they have been clarifying the store's position as a shop - and not a guaranteed meet & greet location.

The Creator Store will be in London for the next 10 days; so get there quick, and maybe you'll meet a YouTuber fave in the process...

Check out our video from the launch below.


Also, have you heard? We have a new book!

'Vlogging 101: The Ultimate Guide to Becoming a YouTuber' is available now. So find out more in the video below!