Here's EVERYTHING We Know About The New Zoella Beauty Launch

11 May 2016, 14:53 | Updated: 6 November 2017, 09:34

We the Unicorns

By Hollie-Anne Brooks

We've got every last detail.

The new Zoella Beauty launch is fast upon us with Miss Zoe Sugg and her team teasing us for weeks. As much as the range is being promoted by the Zoella Beauty Twitter account, we have had some sneaking suspicions that Zoe could be branching out into homeware or even clothing.

We believe the sneaky images from Zoella Beauty relate to another beauty collection after Zoe revealed that she'll be discontinuing most of the Tutti Fruity range to make way for the brand new stuff. Fans were recently left gutted when Zoe confirmed that the entire Tutti Fruity product line would be vanishing from the shelves, with only the fragrance mist staying. However, their heartbreak was short lived with Zoe revealing the brand new stuff was something completely different.

Zoella beauty

From vlogs to Snapchats to tweets, we've been inundated with clues and we haven't been able to stop guessing what it could be. To help you guys out, here's everything we know about the new Zoella Beauty range so far.

  • There's no release date yet: At the time of writing, Zoe is yet to reveal when her new collection will be launching but we do know she's been working on it for months. The Tutti Fruity range launched in early June last year so we reckon we'll see the next collection arrive on the shelves at a similar time- not long to wait!
  • The packaging is GORGEOUS: If you have eyes, you'll be doing the heart-eyes emoji when you see the brand new range. Filled with girly pastel pinks, blush tones and hint of stylish copper, Zoe's new collection looks absolutely stunning and she's even claimed that it's her "Favourite packaging so far".
  • It's (maybe) good enough to eat: Apparently Zoe asked BFF Mark Ferris to smell a product and he said he wanted to eat it- this has lead to fans thinking the new products could be scented like cupcakes, strawberries, vanilla, cherries or even cookies!
  • People have no idea what it is: From mascara to body lotion, false lashes to eyeshadows, skincare to journals, social media has been filled with a bunch of guesses and we're also pretty stumped. We reckon there'll be some a shower gel and some bath fizzes to replace what's being removed and Zoe never brings out a new collection without a make-up bag or two.

Below we've nabbed a bunch of sneak peak photos and we've added a poll because we want to know what you'd love to see Zoe release.

So, what one product would you love to see amongst the new range? Vote in our poll below. And as soon as we have any Zoella Beauty updates, we'll make sure you guys are the first to know!