Alfie Deyes Just Revealed What His ‘New Company’ Will Be And We Didn't See It Coming

11 December 2017, 10:29 | Updated: 11 December 2017, 11:46

Alfie Deyes new business
Alfie Deyes new business. Picture: other
Benedict Townsend

By Benedict Townsend

Here's what it will do

Fans have been clamouring for a while now to know exactly what Alfie Deyes is up to. The hugely popular YouTuber has been talking a big game about a mysterious new 'company' and also appears to have left his long-term management company Gleam Futures. Now, we finally have some answers.

At Web Summit in Lisbon, Alfie unveiled his grand plans to the crowd. It turns out that he plans to become something of an investor. The company does not yet have a name but will apparently begin operating in 2018.

Alfie told Business Insider:

"I'm all about still doing YouTube and making videos, but it's also about teaming up and working with really interesting people, great partnerships, and making cool new stuff that's never been done before."And using my audience — having those guys all brought on board, because they follow my life every single day. It's about doing bigger picture things, working on new companies and investing in cool new stuff that will benefit myself and my audience."

He emphasises:

"It won't be 'Alfie Deyes' [branded], just things I've helped shape."

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