Gabbie Hanna is getting backlash for making merch out of her meme

12 December 2018, 13:58 | Updated: 12 December 2018, 15:25

gabi hanna monster merch genius video
Picture: Gabbie hanna
Benedict Townsend

By Benedict Townsend

"When life gives you memes make merch"

Gabbie Hanna has not had the best month. A video from Genius of her breaking down the lyrics to her song 'Monster' blew up into a massive meme due to some of the... enthusiastic... vocals Gabbie decided to display.

The YouTuber decided that this video would be the best time to see if she could do that thing where you make a glass shatter with your voice, except instead of a glass it was various pieces of Genius' camera equipment.

But now Gabbie has turned the tables because, she says, "when life gives you memes make merch". And she has done just that, by making her singing face into a series of merch items, including shirts and pop-sockets.

It looks like the real monSTEEEEEEERRRRRR that's been here all along is the ever-present spectre of cold, hard capitalism.

And the response has been... shall we say... mixed

There was also some brief contention when the artist of the original meme didn't appear to receive any credit

Will you be copping this merch, bro? Hey bro, you gonna cop some of this merch? This merch bro... you coppin'? In terms of copping this merch, will you be one of the people who does? And if you do, will you? And will it be this merch?