Jackie Aina is being accused of using a "racist" slur in her eyeshadow palette
7 August 2019, 14:19 | Updated: 7 August 2019, 16:16
Honestly, this is…a mess.
Jackie Aina is being defended by her fanbase after she was accused of naming a shade on her new palette after a "racist" slur. The popular YouTuber revealed that she had collaborated on a palette with Anastasia Beverley Hills on Sunday 4 August, before its online release on Tuesday 6 August and its US in-store release on Thursday 15 August.
READ MORE: Jeffree Star just reviewed black-owned beauty brand Juvia's Place and the internet is fuming about it
Jackie is known for speaking up against racial discrimination and colourism within the beauty industry and she said her palette was mainly for women with medium to dark complexions, who struggle to find their perfect shade of eyeshadow.
Watch Jackie's palette reveal here.
Jackie posted a YouTube video on her channel titled "Jackie Aina x ANASTASIA BEVERLY HILLS Palette Reveal!", which featured a tutorial of a makeup look using her palette. She also explained the story behind all the shade names.
However, a shade called "Wiggalese" (a metallic cranberry red) started receiving backlash for being "racist". Apparently, some believe that it's a direct link to the slang word "wigger/wigga".
In case you didn't know, a wigger is a term used for a white person that copies certain mannerisms and language associated with black culture, Urban Dictionary reports.
Jackie Aina trending....sad part is shes a racist biggot who I'm shocked ABH is supporting...also read deep in her palette, name that stand out is the word Wiggalese who is just racist AF when u remove the 'lese' from it but yea since its Jackie shell get a pass....— ~LuKa~♡ (@MaMeLuKa_) August 4, 2019
Just because I am not a fan of Jackie Aina & will not buy her collabs does not make me racist. The fact that I disagree w a lot of things she’s done & said does not make me a racist. Jackie has a shade in her @ABHcosmetics called Wiggalese? Ok. 🙄 #jackieaina— JaclynsFirstFace (@FaceJaclyns) August 5, 2019
Shame ABH included a word with a slur in it.— Zadidoll (@zadidoll) August 5, 2019
Of course, Jackie's fans defended her against the criticism including Anastasia Beverly Hills' president Norvina, who confirmed she would never allow a racial slur to be used on an ABH palette.
Jackie has a shade in the palette called “wiggalese”and the racists are mad because apparently “w*gga” is a racial slur???— Liv THEE Stallion (@livandlearn__) August 5, 2019
Can y’all just say y’all hate black women? Because y’all wiggas just making shit up at this point pic.twitter.com/yhwJMdkgp7
Wait, wait, wait ...— Leah MFB (@thatsLMFB) August 5, 2019
So Jeffree Star has eyeshadows named China White (which is named after heroin) , Fuck, Violence, and other nonsense and y'all are saying "Wiggalese" is a slur????
I don't think so. NEXT.
Wiggalese isn’t a racial slur. It’s the language all wig wearers/makers speak. So all the butthurt Caucasian people who are saying it’s offensive when it isn’t, you should have watched Jackie’s video and you’re dumber than a bag of rocks.— Gbemi Abiola 😊💜 (@gbemsabiola) August 5, 2019
Me at all the tweets saying Wiggalese is a racial slur and Trust Issues is a dig at white people 🤦🏿♀️— Afia A. (@avrolynne) August 5, 2019
You can't make this stuff up whewww pic.twitter.com/Z2NASOLE4W
Here comes the real tea, Jackie confirmed in her video what the word "Wiggalese" is really about and it's about…wigs, duh.
"So wiggalese is just basically legal jargon but basically the wig equivalent of that," she said.
Jackie then went on to explain that while trademarking the term with lawyers, they asked her what it meant, and she replied: "You know the definition of legalese you just take that and apply that to wigs. You know the legalisation of something can be described as the wigilisation of something."
Jackie hasn't commented on the internet drama just yet but this seems like one big 'ol reach.