Jake Paul called out for encouraging kids to try 'gambling scam'

3 January 2019, 16:01 | Updated: 4 January 2019, 09:11

h3h3 productions jake paul ricegum
Picture: H3H3 Productions
Benedict Townsend

By Benedict Townsend

Ethan calls out Jake Paul and Ricegum for advertising a mystery box 'scam'

H3H3 Productions' Ethan Klein has called out Jake Paul and Ricegum for what he perceives as encouraging their young viewers to take part in a 'gambling scam'.

Ethan starts by pointing out that Jake's video views - although still very high - have dipped lately compared to where they were before. He says this must have left him "desperate for money", which Ethan says can be the only explanation for Jake's newest video, entitled "I Spent $5,000 ON MYSTERY BOXES & You WONT Believe WHAT I GOT... (insane)"

Oh boy, nothing makes something sound insane than putting the word insane after it in brackets (insane).

"We are about to spend thousands and thousands of dollars on mystery boxes!" Proclaims Jake in his video.

The whole video is an advert for a site called 'Mystery Brand' where you pay to buy a box with mysterious contents. In Jake's words "you might get a pile of shit, or you might get a Rolls Royce." You'd certainly need a big box for the later.

Possible prizes possibly include:

- a $250,000,000 house

- A 2018 Lamborghini

- Expensive clothing items

- An icicle

So as you can see, a mixed bag... or should I say, box.

Ethan labels this "a very strange overseas scam" and points to the fact that the site is written in barely legible English.

He also takes a hilarious detour where he points out that Jake seems like he's on drugs in his video: "I feel like I'm watching a man deteriorate into insanity".

Ethan points out that when it comes to what boxes Jake is choosing: "what you should know about these sponsored videos is that he's doing exactly what they tell him." He highlights that the idea of multi-millionaire Jake Paul getting excited about winning an iPhone is plainly ridiculous.

mystery brand jake paul h3h3
The Mystery Brand website. Picture: Jake Paul YouTube

Ethan suspects that even if you do 'win' one of the high value prizes, the site is probably just going to send you a fake knock-off version... and good luck even collecting any of this."

"You're talking about eight year olds spending a hundred dollars to open a virtual crate for the chance of winning Yeezys... I mean you have to be eight years old to believe that's real."

mystery brand jake paul h3h3
A sample of the shoes that are supposedly winnable. Picture: YouTube: Jake Paul

Ethan also notes that Ricegum made an almost identical video to Jake on the exact same day, and seem to go in even harder on the premise that this site is not simply gambling, but actually a place where you can purely profit and get ahead(?)

"This has got to be one of the worst things I've seen on YouTube," Ethan concludes, at the end of his video, "simply because his fans are so young and so impressionable... there's a reason why you need to be 21 to gamble... it's dangerous, it's addicting, it's a vice... many lives have been ruined due to gambling addiction.

So when you introduce something like this that is quite literally gambling to an eight or twelve-year-old, especially on YouTube which is supposed to be a reputable site... this is bananas, parents have got to see this."

Jake's response to the video was typically strange

Ethan tweeted out the video with the caption:

"Jake Paul & RiceGum are running a nice little gambling scam to usher in the new year".

Jake replied to this tweet with:

"Lol love this vid🖤"

People online tended to take Ethan's side and mocked Jake's response

What do you make of this? Do you agree with Ethan, or do you think Jake's video was harmless? Let us know @wetheunicorns.