James Charles Is Feuding With Another Beauty YouTuber Over Netflix Documentary
28 September 2018, 17:22
Netflix is making a documentary about the beauty industry... and all the drama that comes with it.
Netflix has announced it's making a documentary about the beauty industry, but the news has not gone down well with James Charles.
This all started when, in a video with fellow beauty YouTuber Tati, James Charles said that he was working on a beauty industry documentary with Netflix, but eventually the whole thing was cancelled. The documentary was going to focus on the problems within the industry, and why everyone is to blame, not just a select few people.
Then yesterday, this happened...
It seems like Netflix has taken what they were going to do with James and offered it to Makeup Geek Cosmetics CEO and YouTuber Marlena Stell. James was NOT happy. He then tweeted this:
Hi @netflix let’s make a documentary on the behind the scenes of the beauty industry and why the community is plummeting. I already have a full outline of it done that highlights faults on ALL SIDES in a NON-BIAS way, and a platform of millions that want to know more. Email me.— James Charles (@jamescharles) September 27, 2018
This woman knows nothing about the industry other than blaming her bad business decisions and personal issues on influencers. @Netflix This is absurd & I’d love to get in a room together to show you the non-bias outline I’ve already made on this subject that documents all sides. https://t.co/O3h3UVP2E2— James Charles (@jamescharles) September 27, 2018
I posted about my documentary several months ago. There's no denying that you've paved the way for many people over the past 10+ years, but you also discredited every single influencer who's changing WITH the industry in your video that you released due to personal feelings.— James Charles (@jamescharles) September 27, 2018
Marlena then defended herself and said she would love to get James' input and opinions.
@jamescharles I think it would be great to hear about your input from an influencer side as well! I didn’t approach Netflix- they approached me and want to understand everything about the beauty industry. Nothing drama related. DM me privately if you would like ❤️— Mᴀʀʟᴇɴᴀ Sᴛᴇʟʟ (@MarlenaStell) September 27, 2018
But then, things turned ugly, and Marlena hinted that she was chosen for the documentary because she had more experience, and views from both influencer and brand owner sides.
James you’re not even 21 years old, you’ve never produced makeup, you’ve never started a brand from the ground up. I’m sorry this feels like it was stolen but I did not seek out this opportunity. When you’ve been in this industry for 10+ years then tell us about your “experience”— Mᴀʀʟᴇɴᴀ Sᴛᴇʟʟ (@MarlenaStell) September 27, 2018
Also your unbiased opinion is from an influencer point of view. Mine is from a brand owner who was an influencer. My view is most unbiased because I’ve been BOTH.— Mᴀʀʟᴇɴᴀ Sᴛᴇʟʟ (@MarlenaStell) September 27, 2018
James then seemingly ended the beef with this shady tweet:
You're right, I'm not even 21 yet. :) https://t.co/SXDCTbOmxd— James Charles (@jamescharles) September 27, 2018
But, it turns out there is more to the story.
A little while ago, Marlena made a video about her truth on the beauty community, saying that there are certain influencers who charge what she thinks is extortionate amounts of money, like $60k, for sponsorships, which smaller businesses can't afford. Some influencers (James being one of them) tried to justify this by saying the profits the company will make from their sponsorships or endorsements balance out the costs. People speculated that James was one of these influencers charging $60k, and so one fan came to Marlena's defence, saying this:
@MarlenaStell I bet James is the one charging $60k for a video and that's why he's so triggered by your 'My truth video'👏🏻you are a class act Marlena, handling his unprovoked attack with dignity and poise. ✨— Becky Ellis (@ilovemakeup86) September 28, 2018
To which Marlena replied:
He charges much more than that... Some don’t realize CEO’s talk to each other too— Mᴀʀʟᴇɴᴀ Sᴛᴇʟʟ (@MarlenaStell) September 28, 2018
This isn't a direct reply, but a couple of hours after that was tweeted, Marlena tweeted a Chaucer quote saying 'The guilty think all talk is of themselves'. Suspicious.
What does this mean? Is she saying James is guilty? If so, what did he do? Is it about him charging too much money? Did he do something to Netflix to make them drop him for the documentary?
Either way, tea has been SPILLED, and we want to know MORE.
James then cleared it all up with these tweets, saying he's open to discussion, and would like to share his side of the story so that the documentary isn't biased, like he thought her 'my truth' video was.
Instead of petty back and forth, I’d love to sit down with @MarlenaStell and discuss her views on the beauty industry and it’s problems from her perspective. There are always two sides to every story... 🤔— James Charles (@jamescharles) September 28, 2018
I’m not upset because she “stole an idea.” She stole nothing. I was upset because I believe her original video was bias, and I didn’t want that viewpoint exploded into a platform as large as Netflix.. but that’s why I’m now proposing we sit down together.— James Charles (@jamescharles) September 28, 2018
What do you think about all of this? Are you on James' or Marlena's sides, or do you think they're both in the wrong? What does Marlena mean by her tweet? Let us know!