James Charles Just Exposed Beauty YouTube's Worst Kept Secret

27 November 2017, 16:55 | Updated: 27 November 2017, 17:00

James Charles
James Charles. Picture: Other

By Josh Lee

James Charles let slip a hotly contested denial about Beauty YouTubers in his latest Twitter rant.

On November 22nd, James revealed that he'd been asked by a "huge brand" to include five of their products in a Christmas gift guide. But when he let them know his rates, "they literally told me they had no budget."

"Respect is a two-way street," James continued. "When are brands going to realise that we do not work for free?"

While most followers congratulated James for speaking out, some pointed out that influencers being paid to give recommendations could make their recommendations biased - especially because YouTubers don't tend to disclose if they've been paid to put products in their gift guides.

Responding to the criticism, James said it was "up to... consumers to decide who you trust," before insisting he only does sponsorships "with brands I love."

While Beauty YouTubers make it clear when they've been sponsored in some videos, it's not always obvious with holiday gift guides specifically.

So it might be worth taking gift guides with a pinch of salt in future.